![]() This in turn will accelerate and sharpen data curation and ultimately its distribution downstream. What can we expect in the next five years?Īt Sportradar, we’re hyper-focused on supporting leagues, teams, sportsbooks and media companies through the application of technologies like AI and computer vision to automate data capture. Sportsbooks, meanwhile, have embraced content as way to engage and retain fans on their own platforms by launching their own OTT channels and podcast networks. Consequently, it’s become the norm for media outlets to feature lines, discuss player props or use betting-oriented analytics to create contextual subject matter in a broadcast. Fans are demanding more information, faster, so they can confidently place their bets. The best illustration of the impact of this industry-altering convergence is the how betting has changed the way sports are consumed. This is evidence of the emergence of the “recreational bettor,” someone who places a wager as an aspect of their fandom. The majority of sports bettors (56%) say they bet because of the entertainment value, while 42% say they do it because “it makes games more exciting.” These aren’t sharps: About 85% of bets made in the U.S. That staggering amount is more than we spent on ride sharing ($90 billion), coffee ($80 billion) and streaming ($70 billion) last year.Īnd it’s truly a pastime. ![]() Last year alone, Americans wagered $95 billion on sports within legal, regulated jurisdictions that provided tax benefits to communities and featured safeguards and support for the consumer. But, reflective of how nascent it truly is, the industry been projected to reach $20 billion by the end of the decade as technology unlocks new engagement opportunities and new states come online. sports betting, with much of the progress thanks to the American Gaming Association (AGA), which has steered stakeholders towards establishing a strong, regulated and sustainable industry that is currently valued at north of $9 billion. I realized then that in the States, sports betting was everywhere but nowhere at the same time.įive years after the Supreme Court struck down PASPA, significant strides have been made in establishing legal U.S. I can still hear their laughter as they hung up the phone. I called the sports desk of a major NYC newspaper and asked where I could place a bet based on the lines they published. in 1996, I saw betting lines in major newspapers and commentators subtly referencing them in broadcasts. I have a unique view of the industry, growing up in Australia, which has had legal sports betting for decades. Genius Sports Betting and Tech Revenues Spur Stock Jumpīarstool Sports Parent Shares Dip Over Revenue, 'Talent' Concerns
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