"However, you don't have to speak Spanish or consider yourself an ethnic business to benefit from the consumers who speak Spanish and spend American dollars. "If you specialize in the Spanish-speaking market, you're obviously going to recognize the value of this product," said Shawn Salazar, a sales representative in the Dex Media office in Murray. Sylvia Norman of Wells Fargo Bank and a member of the Hispanic chamber's board said it will "facilitate our consumers, so they have easier access to the needs of whatever products they might use."ĭex En Espanol will have an initial printing of 40,000 copies. It also will be available at the Utah Hispanic Chamber of Commerce, businesses and other locations in Hispanic neighborhoods and at Hispanic cultural events.Ĭontent from the Spanish-only directory also is in a separate section of about 60 percent of the English-language Yellow Pages in the Salt Lake area, but supporters on Wednesday said the stand-alone publication will be popular. The company, official publisher for Qwest Communications International Inc., has added a Spanish-only Yellow Pages directory and a portable version of its English-language Yellow Pages to its portfolio of publications to be distributed through September.ĭex En Espanol will be delivered to neighborhoods with a high percentage of Hispanic residents. The Hispanic community and people on the go will benefit from two new Dex Media phone directories hitting porches starting today.
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